Pioneer.com (2018-2019)
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Pioneer.com (2018-2019)

Project Overview

Pioneer is a global seed brand that lives within the Corteva Agriscience ecosystem. They produce seed products, primarily corn and soybean. The goal of this project was to extend the Corteva AEM instance to create a US and Canada Pioneer site. These websites included an area for customers to manage their loans though Pioneer, find product information, and also research yield data from local farms.

My Contributions

This project lasted 9 months and during that time I help lead the user experience track with another designer. We collaborated with our product and development teams to ensure each new component and page template was meeting the desired customer experience. I helped create annotations and do experience QA as the developers migrated their work through the testing environments.

Our Outcomes

Successfully created an geolocated experience for customers to find products in their area.

Created visibility for customer to see their "TruChoice" rewards based on their purchase history.

Enabled customers to manage their loans and make payments to other accounts.

Leveraged the AEM platform to launch sites across 20+ countries and regions to transform the farming experience.

Science with Service, Delivering Success

The Business Mindset primarily focuses on ensuring the farm stays profitable. Pioneer’s new customer service experience uses real-time data to help the farmer make more informed decisions thus reducing the fear of the business not hitting its target. The customer is able to manage their loans, accounts for purchasing products, and manage rewards through their TruChoice system. We are actively working on building out user profiles so we can give a better customer experience based on interest and location.

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These is the authenticated dashboard where customers are able to manage their loans and other accounts.

Field Mindset

The Field Mindset gives the farmer confidence that Pioneer knows their fields and climate. Pioneer’s new tools focus on the art and science of farming by providing field-specific data that resolves conflicting product claims and comparisons.The Lifecycle of Pioneer represents the start to finish of a series of interactions a Farmer has with the brand within the four seasons of farming. The goal is to target the experience to meet the mindset of the Farmer at different stages throughout the year. Watch this video to understand more about the Yield Data Components. If you want to learn more about the direct impact the customer experience we built, please reach out to find out more!

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These product landing pages were designed to showcase the most important data first for farmers. They are geo-located and dynamically created from a database.

The Lifecycle

The Lifecycle of Pioneer represents the start to finish of a series of interactions a Farmer has with the brand within the four seasons of farming. The goal is to target the experience to meet the mindset of the Farmer at different stages throughout the year. Watch this video to understand more about the Yield Data Components.

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